Wine Blog

Wine Marketing: A Practical Guide
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* ‘How to’ and ‘how not to’ case studies based on international examples
* A guide to further reading and websites
* ‘Issues to consider when marketing’ section as a means of self-evaluation

‘Wine Marketing’ systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.

Customer Review: A basic overview of wine marketing
Let me begin by clarifying that I am a marketing professional with hands on experience in many aspects of tactical and strategic marketing. I purchased four books on wine marketing and public relations to obtain a better understanding of the wine industry and how it markets.

I rate this book 3.4. It provides a decent overview of the wine industry and how it conducts business. Written in the style of a classic student text, citing numerous studies, it covers all aspects of wine marketing. I found it most useful for its updated industry statistics on consumption per capita in various countries and the modern trends in the global wine industry. It also provides the perspective that wine is an experiential product, opening up the opportunity to create a special moment in any of a variety of wine marketing programs.

I’d consider this wine marketing 101, meaning I think it provides a useful overview of marketing with useful insights, but not a detailed guide one could use by itself as a blueprint for creating a wine marketing program. But, then I don’t think any of the other texts really do that either. It is a useful reference and does provide both insights and value.

I’d recommend this for the wine business novice seeking to understand the wine market.

Mark Vincent

Northern vintners work to improve wines’ quality – Wall Street Journal

Northern vintners work to improve wines' quality Wall Street Journal Wine connoisseurs who favor vintages from Bordeaux or Napa Valley might not have heard of the grape, but Marquette has been exciting Northern winemakers since a Vermont vintage won best-in-show red at a 2009 cold-climate wine competition. and more »

Leftovers from vineyard lend a hand in the kitchen – Green Bay Press Gazette

Leftovers from vineyard lend a hand in the kitchen Green Bay Press Gazette Steve DeBaker of Trout Springs Winery near Wayside uses waste from the vineyard to make grape powder and flour as a dietary supplement. / H. Marc Larson/Press-Gazette WAYSIDE — Fred and Barney didn't work out, but the chickens are a big hit in Steve … and more »

Great Wine Terroirs
“The vine and its wine are a great mystery. Only the vine reveals to us what is the real taste of the earth,” writes Colette. In this sumptuously illustrated and wonderfully informative book, Jacques Fanet invites us on an entertaining tour of the world’s most celebrated winegrowing regions to discover the characteristics of the bond that ties the vine to its place of birth: the terroir. Terroir is a uniquely French term for the subtle interaction of natural factors and human skills that define the characteristics of each winegrowing region.
Interviewing growers and researchers in France, Spain, Italy, California, Chile, Australia, and South Africa, Fanet looks for the soil in the soul of each wine. He takes us back millions of years to show how movements in the ancient bedrock, faults, mountain building, tidal flow, sedimentation, and volcanic activity contribute to the precise and individual character of each terroir, making the great winegrowing regions what they are today. Great Wine Terroirs provides wine enthusiasts with everything they will want to know about different soils and climates, the relationship between international grape varieties and the soil in which they grow, and how these factors affect the taste of the wines.
Color geological illustrations and timelines support the text and explain key phenomena. Fanet also provides a glossary, geographical index, and index of soil types and grape varieties. He explains enological practices and their effect on the terroirs and answers questions such as why the Châteauneuf plateau, almost 300 feet about the Rhône Valley, is surrounded by river alluvia and why there are fossilized oysters in the soils of Chablis. Those interested in the wine of California will find a lively discussion of the Napa Valley, with a detailed explanation of how the San Andreas fault, the Sierra Nevada, and the Great Central Valley have all played a part in creating the most spectacular wine-producing region on the continent.

Customer Review: Good Detail for Wine Geeks
This is a very good text for wine geeks ( I am a proud one myself), but not for the beginner to wine. If you are a lover of French wines and have a bent towards geology, then this is the perfect reference for you! The maps and soil diagrams are wonderful.

Barolo to Valpolicella: The Wines of Northern Italy (Classic Wine Library)

Customer Review: Trust me it deserves five stars!
Absolutely invaluable in my quest for uncovering order behind Italian wine classifications (there is none by the way). The only other in depth books that cover Italy so well are the Vino Italiano and Italian wine for dummies…trust me even though it is a dummies book it is well done.

This text covers Northern Italy while the companion, Brunello to Zibbibo covers everything from Tuscany south.

Customer Review: Wonderful Resource
I am still working my way through it, but this is an extremely informative book. It contains tons of information about regions of Italian wines that are not often addressed. The lists of quality producers for each grape, region, etc. make it easier to have a safe choice when ordering from a wine list.