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Tiny, Printed Semiconductors Will Help You Buy Wine – The Consumerist

Tiny, Printed Semiconductors Will Help You Buy Wine
The Consumerist
By Phil Villarreal , 10:00 AM on Mon Aug 10 2009, 3460 views One problem with wine is it's impossible to remember what type goes with what food.

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Brand and barred – Winnipeg Free Press


Vancouver Courier
Brand and barred
Winnipeg Free Press
Once a customer enters a store to buy wine, there are many factors that can influence their purchase beyond the label. First off, there are thousands of
Titillating wine labels offend cork patrolVancouver Courier
This & thatAnderson Independent Mail

all 5 news articles »


Noble Rot: A Bordeaux Wine Revolution
“Echikson’s understanding and explanation of how the business works…is fascinating and easy to swallow.”—Michael Philips, Wall Street Journal

For wine lovers the world over, Bordeaux is the center of the universe. But in the past two decades, revolutionaries have stormed its traditional bastions, making their mark—and their fortunes—modernizing the production and marketing of wine.

Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeaux—the noble family behind Château d’Yquem; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; the New World operations that have used branding to undercut Bordeaux’s supremacy—and delves into the mysteries of the legendary classification of 1855. 23 illustrations.

Customer Review: Well written history of Bordeaux.
This book covered the latest changes in Bordeaux in the wine business with emphasis on the individual achievement and failures. It is well written and researched. The author was very even in the handling of who has done what to improve or impede further growth of the quality of Bordeaux wines. I enjoyed it immensely and have given copies to friends.

Customer Review: Biased yet engaging read
Revolving and rotating around the issues and people surrounding the great wine producing area of Bordeaux, Echikson’s Noble Rot creates a non-linear history seemingly centered on the great Chateau d’Yquem and the vintages clustered around the year 2000. There is a smattering of pre 19th century history throughout the book – but likely because of the book’s jumbled narrative, fails to give the reader an adequate idea of why certain peoples and ideas were truly shocking to the region.

Similar to the wine movie Mondovino (Directed by Johnathan Nossiter), Echikson introduces us to characters in the wine making world, in this case Bordeaux, who drive the narrative forward. However, perhaps because of the people he chooses, or simply because of his own bias, Echikson is quick to villify producers who are critical of the ‘wine revolution’ and lionize those who are decidely pro-american and what winos would call ‘modern’ winemakers. The bias turns up over and over again, and I was nauseated by his unabashed vindications.

Patriotic, or perhaps taste preferences aside, the book was highly engaging despite the flaws, telling the story of Bordeaux’s recent history through a mixture of gossip, biography, and pure academic research. Easy to read by wine-lovers and historians alike, the book’s 280 some pages was a perfect, satiating length.

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